Airbnb App New Features - Case Study
Concept
People may need someone else to prevent anxiety of being alone while they are traveling. So I wanted to create new features for airbnb app that helps people on their trips who have anxiety of being alone.
Persona
Problem Statement
Airbnb was designed to achieve the connection between host's and users. We have observed that our product or service isn't meeting users feeling safe and not being alone. Which is causing this anxiety of being alone at our business. How might we improve connecting users with host's who can spend time with user so that our customers are successful based on increase of alone travelers number.
User Research & Insights
During user interviews we discovered that 55 single woman feels lonely while they are traveling. Therefore, we believe that people may need someone else to prevent anxiety of being alone and that we might be able to help if we add new types of accommodations. We might do this by creating a new category to the accommodation type as "guest lover (hosts who can spend some time with guest)", and also under this title's and the host will share the basic schedule that when she wants to share some time. Doing this will allow our product to be used by lonely people by feeling safe and comfortable who have anxiety of being alone.
User Flow
Story Board
User Scenario
Journey Map
Sketches
Digital Prototype
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